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The 2024-2025 edition of the Aflac WorkForces Report is the result of annual surveys using a similar methodological approach.

  • Kantar conducted the employer survey online in the United States between June 6 and June 21, 2024, among employers at companies with at least three employees offering employee benefits. The results captured responses from 1,003 employers. A small sample of employers at companies with three to 49 employees that do not offer benefits was included as part of the sample to better understand this demographic. Quotas were applied to ensure it is representative of U.S. employers and to allow year-over-year trending. No estimates of theoretical sampling error can be calculated; a full methodology is available.
  • Kantar conducted the employee survey online in the United States between June 6 and July 10, 2024, among adults age 18 and older who are employed full or part time at a company with three or more employees. The results captured responses from 2,000 employees. A small sample of employees at very small companies (with one or two employees) were surveyed to better understand this demographic. Results were weighted and quotas were applied to ensure the sample was representative of the U.S. workforce and to allow year-over-year trending. No estimates of theoretical sampling error can be calculated; a full methodology is available.
  • Aflac and Kantar are members of the Insights Association governed by The Insights Association Code of Standards and Ethics for Marketing Research and Data Analytics.